AIceberg

The brief

AIceberg wanted its existing brand refined so it would better present the company as a leader in AI transparency and explainability. The published case study says the existing logo had technical issues, brand assets were limited, and there were no brand guidelines. The work was meant to support a wider market presence and conversations with investors.

Services listed on the page are brand strategy, branding and identity, website design and development, and marketing materials.

What shipped

The case study says the logo was corrected and refined, with extra variations, product-solution logos, sub-brands, and colors. It also says the studio built a marketing site, brand guidelines, and an updated investor pitch deck. The approach described on the page was to evolve the existing identity rather than replace it.

The page says the refined identity elevated AIceberg’s market position, drew more interest from enterprise and government audiences, and helped attract talent. It does not give numbers for any of those claims.