Economic Future Forum

The guidelines

The 2024 brand guidelines say the main logomark is the one used for the Economic Future Forum. They also specify an alternate wordmark, a main glyph, an alternate glyph, and ultrawide versions for long horizontal spaces such as banners and headers.

Later pages cover pattern logomarks, where conference information sits on each logo, and knockout logos for high-contrast print. Color names in the guide include Grass, Smoke, Tree, Stream, and Deep River. Type is Thunder Semi Bold for headers, Gotham Bold for subheaders, and Gotham Book for body copy.

The pattern pieces are named for places and objects: a clock tower, a river, a big red wagon, a pavilion, and the Monroe Street bridge. The guide shows how those pieces can be combined. It does not record a launch date or a measured result.